Evangelism/HacksBlogPromotion/
From MozillaWiki
- Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)
- How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published
- Who: Irina (marketing), Tristan (for the story) and Paul
- The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. To promote "Mozilla hackability on hacks.m.o"
- The Campaign - we need to define
- Messaging
- main idea
- angle (how to talk about the main idea)
- keywords
- title and/or slogan
- how to promote
- a short video
- a story
- identifying the risks
- hack vs. pirate
- could be disturbing for normal users
- title and/or slogan and the URL
- where to publish
- nextweekon.hacks.mozilla.org
- or a simple blog post on hacks.m.o
- how to spread the video
- dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
- define the schedule
- additional buzz during the 5Days
- find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)
- Messaging
Current status
It's still a project, not validated.
- We work with the OzProd company: they ask for 3.000 euros
- The content of the video:
- parallel between mixing music and hackability
- we are going to mix:
- Video of me writing code. First, we show a vanilla Firefox, then I make it evolved to a completely new UI
- RIP Manifesto: http://films.nfb.ca/rip-a-remix-manifesto/
- Girl Talk videos: http://www.opensourcecinema.org/recycle
- all are OpenSource content
- No voice (just music)
- 30-40 seconds
- OzProd is going to propose us some scripts
