Maker Party Planning Team

Badges: Emily Campaign Planning: Hive + Michelle Comms: Erica, Rebeccah, Matt, Ben Design: Chris A Events: Chris L, Lainie, Leah (Hive) Fundraising: Geoffrey (+ Ben) Mentor & Engagement Team: Laura, Michelle, Matt Projects: Paula & Jacob Webmaker UI: Brett & Cassie

May 15-31

Story: A Maker Party is Coming, The UK will Maker Party Hearty
Goal: drive +5,000-10,000 sign ups, +20 press hits
Tools: daily twitter, weekly blog post updates, 1 bi-weekly email
Strategies: events fanfare, press outreach, partner kudos, professional photog, + @Firefox optimization

Frame:

• We're having a party: June 15 to September 15.
• This is what the party is: Global, 1000s of events, Free, Partners
• Why are we doing it: We're rallying people & organizations with Open Web Mission
• Why you should do it: Earn Skills, be in the Movement, impressive credentials

Key Moments:

• Hive rallies followers
• branding hits audience and site
• Event Launch
• Major Event Week Hype
• Events platform is ready

Important dates: (add/remove)

• 13: Design - Maker Party Branding (<---blocked?)
• 15: Fund - Donations Survey (<--- does this play into Party?)
• 16: Comms - UK Maker Party Arc planning (<--this on target?)
• 20: Event: Hive Partner Announcement
• 22: Badges - Ship mentor badges (<---how do these play in?)
• 22: Fund & Comms - Integrate partners into Maker Party (<---what does this *mean?)
• 23: Webmaker UI - Ship /party v1.1 w/Maker Party 2013 branding
• 24: Engagement/Mentor Team - Update event guides on webmaker
• 27: Fund & Events: Maker Party Partner Launch
• 28: Events: MacArthur Innovation Summit
• 28: Events: Webmaker HackJam in Vancouver office
• 30: Events: UK Make Things Do Stuff Chancellor's Announcement
• 31: Campaign Planning - Publish Webmaker Swag request/approval flow (<--?)
• 31: Webmaker UI (Brett + Cassie) - Ship /events 1.1 (<--is this on target?)

Comms Support Requests: (y/n)

• • 20: Event: Hive Partner Announcement
  • 27: Fund & Events: Maker Party Partner Launch
  • 28 & 29: Events: MacArthur Innovation Summit
  • 30: Events: UK Make Things Do Stuff Chancellor's Announcement

June 1-15

Story: The Maker Party is a major movement, register your event now!
Goal: drive to +15k sign ups, +35 press hits, +300 events registered
Tools: daily twitter, bi-weekly blog post updates, 1 weekly email
Strategies: maker profiles, events calendar, press outreach, partner registrations, professional photog, + Firefox, Swag

Frame:

• Get this party started right: Sign up, register, Blog, Earn 'advance' badges, swag
• This is how to: throw a party / find a party / join a marquee event
• How we are doing it, with proofs
• Who else is doing it? Partners, Pros, Celebs, Maker heroes, quotes and profiles

Key Moments:

• Collusion launch - can it be 'Party positioned' a project? event?
• Mozilla Manifesto - Mission Statement
• 15: Event - Maker Party 2013 officially launches
• MozillaScience @WH

Important dates: (add/remove)

• 01: Product & Event - Collusion launch
• 01: Event - Emoti-Con Youth Digital Media & Tech (Hive NYC)
• 01:Event - Hack the Rock : hackathon in NYC
• 01 & 02: Event - National Day of Civic Hacking (US)
• 01 & 02: Event - Vancouver Mini Maker Faire -> MoCo + Remo Webmaker booth/workshops
• 03: Event - Mozilla Science Labs Launch
• 05: Fund & Event - Mozilla Manifesto V. 1 (Date TBD)
• 10: Event - Media advisory (local to NYC) for Young Rewired State NYC (Hive NYC)
• 15: Event - Maker Party 2013 officially launches
• 15: Projects: 15 projects for Launch
• 15: Event - Come Out & Play Jam Maker Party (Hive NYC, Come Out & Play, YMCA, ESI Design)
• 15: Event - Girls Learning Code: Father-Daughter Hack Day
• 15: Event - Ignite Winner Announcement (Date TBD)

Comms Support Requests: (y/n)

• • 01: Product & Event - Collusion launch
  • 01 & 02: Event - National Day of Civic Hacking (US)
  • 05: Fund & Event - Mozilla Manifesto V. 1 (Date TBD)
  • 15: Event - Ignite Winner Announcement (Date TBD)