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→Launch Related Activities
* <span style="color: #692408; font-size: 80%; font-weight: bold">[DROPPED]</span> Create 3.5-specific digital gift for people to send and share
* Post relevant press articles and updates covering 3.5
* Consider highly targeted Social Ads as a limited time promotional push around launch.
* <span style="color: #a9572a; font-size: 80%; font-weight: bold">[AT RISK]</span> Look into building a custom app for people to "pledge" and invite others to download 3.5, and share top 3 reasons why they did that, why they like Firefox etc. These would be reflected in their status feeds.
