AMO:Goals/2010/Q1

Add-ons

• Evolve Consumer Experience
  • [ON TRACK] Design and execute A/B test of AMO home page with goal of improving conversions
  • [ON TRACK] Launch consumer blog that highlights one interesting add-on a day with an integrated strategy to get add-ons discovered by a mainstream enthusiast audience
  • [ON TRACK] Complete proposal for Add-ons Manager that incorporates a cutting edge browse experience
  • [DROPPED] Move primary browsing, submission, and management of Personas from getpersonas.com to AMO
  • [ON TRACK] Easy e-mail sharing of add-ons as gifts
  • [DROPPED] Personal add-on recommendations powered by Genius-like engine
  • [ON TRACK] Launch next version of Add-on Collector with support for installing add-ons on a mobile device from the desktop
  • [ON TRACK] Prototype automatic add-on updates using an add-on
  • [ON TRACK] Design and implement new look for sandboxed add-ons to better reflect the security implications of installing unreviewed add-ons

• Widen Developer Audience
  • [AT RISK] Co-drive with Labs the evolution of Jetpack to provide 80% of the capability required by top add-ons
  • [CARRY OVER] Launch XUL curriculum for creating add-ons
  • [ON TRACK] Revamp and simplify Statistics Dashboard
  • [NEW] Create "meetup kits" for the international add-ons community to host their own meetups
  • [AT RISK] Host 1 meetup in Mountain View and 1 meetup elsewhere in the US
  • [AT RISK] Searchable, taggable code repository of all add-ons in Developer Hub

• Increase Reach and Exposure
  • [ON TRACK] Update Editor Tools to better support our current review process
  • [ON TRACK] 90% of top 95% of add-ons compatible with Firefox 3.6 by general release
  • [ON TRACK] Work with WebDev to design and construct AMO's new Python backend to support future feature development
  • [ON TRACK] Create Test Pilot plan for researching how users interact with the Add-ons Manager, add-on updates, and add-on installation