Apps/StatusMeetings/ProdDel2012-01-24

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Apps Product Delivery Meeting

Please fill in your areas for the week.

Launch Market Consumer Preview to an early adopter audience for Windows, Mac OS and Android platforms with new UX flows(Justin, Bryan, Bill)

  • Next round of consumer UI iteration on Wednesday
  • WebRT engineering team continues to work with Firefox Platform team
  • Ragavan and Jen to talk with Mobile Gecko / Fennec folks about missing webkit compatibility and/or other MWC demo blockers

Launch Market Beta to developers, including support for in-app payments with new UX flows(Justin, Bryan, Bill)

  • Tentatively calling it Developer Registration
  • Justin working on submission flow for today to unblock webdev
  • Developer Launchpad wireframes coming from Brian by EOD Wednesday

Content (Ron, Joe, Jane)

5 premier launch partners signed up

30 tier 1,2 apps listed in the market

10K independent developers in the market with at least 25% submitting an app

IT and supporting services infrastructure in production to support above.(Justin, MCoates)

  • Planning meeting scheduled for early Feb.

Product direction and strategy set for iOS (Jennifer, Ragavan)

Branding and visual identity for Market locked down (Jane)

  • Sean working on revised logo treatment after feedback given by stake-holders
  • Goal is to have confirmed logo direction by end of week with final logo next week. We are vetting new taglines would like to have that confirmed this week as well.

Business: Business model "in code." Distribution to developers working (Ragavan, Ron)

Launch readiness plan in place (including support) (Justin, Ragavan, Jennifer)

  • Ticketing platform integrated with SUMO.
  • Working on the contract for the Support Rep. Should be signed late this week.
  • Waiting for visuals and branding for the final SUMO front-end development.

Go to market plan in place. (Jane)

  • Consumer Beta launch plans being readied
  • Mainstream launch -- need to kick off larger discussion about size of promotion
  • Preparing Marketplace marketing plans slides for BD team
  • Messaging for MWC from PR team due end of Jan. Draft due today Jan 24.
  • Value Props:
    • Developer still is 98% baked after the work week
    • User still not 100%. Stake holders agreed we need to see more of the consumer facing side of the product to see how much added value there is for the user on the marketplace itself e.g. discoverability.

Administrivia

  • Hiring a program/release manager.
  • Finalizing MWC demo flow.
  • Hiring a Sr. Interaction Designer, with mobile App development experience to work on Soup as well as Marketplace.
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