Drumbeat/WeeklyUpdates/Apr-19-2010
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< Drumbeat | WeeklyUpdates
Apr 19, 2010 Meeting Agenda
* Weekly dial-in meeting, Monday, 8 a.m. PST * Canada +1 416 848 3114 Ext. 92 Conference number 7601 * US or Intl. +1 650 903 0800 Ext. 92 Conference number 7601 * US Toll-Free +1 800 707 2533 Conference number 7601 * Mozilla Drumbeat -> #drumbeat | IRC channel
When you call in, you'll be muted by default, to keep phone noise down. Use "*1" (including the star) to unmute yourself if you want to say something.
Agenda
- Call for agenda items
- Get Involved!
- Kudos and thanks :)
- May launch plan
- What is our story?
- What's most critical to success?
- What are easy ways to make noise?
- Events update
- Gunner
- Henrik report back if he is on call
- Copy-writing & project development
- Dharmishta
- Web site update
- Drumbeat social media: this week's priorities
- Carlo
Meeting Notes
- Launch plan
- For last six weeks, we've all been grinding through low-hanging fruit we want to fix every day
- Where we have said to the world is where we want to get to "beta" or launch -- something that attracts more people to it mid-May
- Make it easy for people to
- start their own project
- work on projects
- set up their own events
- grok the overall concept
- Make it easy for people to
- What do we think is critical to success on that?
- How do we make sure we don't launch and then sputter?
- What are the easy ways to make some nose to get to success metrics?
- What's our story?
- New version of web site is up and ready. We're launching.
- Question: What's the major state change?
- e.g., "5 new projects a week?" "What are we aiming for?"
- Right now, about 30 - 50 core community members
- Want to see that number grow by 25 - 50 people per week
- Right now: 500 active account members
- Growing by 500 per week after launch?
- More important: see people converting from signing up to actually doing something
- By three weeks from now, absolutely clear path for projects
- Around events: clear and easy to set up an event
- By end of May: (metric)
- People are especially confused about the "What's in it for me?" part
- Need to have clear answer to this for beta -- including what it is / what it's not
Question:
- What ~kinds~ of people do we want to be adding?
- Potentially hundreds of thousands who have affinity with Mozilla and broader cause -- reach these people first
- Then expand beyond to artists, teachers, film-makers, artists, etc.
- People interested in translation
- Dharmishta & Nathan: could segment target audiences, arm & empower them with tools to spread message themselves
- What role does the global "Drumbeat Festival" play in the launch?
- Have been vague about it until now
- state change: confirmed a date, etc., confirmed pathway to participation
- headline or two in Dharmishta's document: critical for launch is that Drumbeat Festival story is clear, and clear path from now to getting to that event
- Should make it clear the path to money / resources / support for projects
- e.g., versus Kickstarter
- Think about different communication channels we want to start reaching out to these groups
- Obvious no-brainers: Firefox & Mozilla Facebook and twitter accounts
- Use drumbeat social media accounts / will grow through this
- Creative Commons & WikiMedia
- Heavy Twitterers in K-12. Plus Linked-in.
Events
- Friday: organizer training
- Over 50 registered so far
- Berlin: have venue: Beta House
- drumbeat.org/events: Nathan working to re-vamp
- Henrik: they're interested in hacking. Going to blurry events about loving the web is not going to attract them.
- primary motivation is that if you have a great hack / project you can make it happen
- Dharmishta:
- Suggested short phrase for describing Drumbeat: "Community for people who keep the web open"
- Suggestion: start a news thread, and keep pushing
- Carlo:
- Social media: question: project news feed for project blogs
- integrate those into Twitter and Facebook profiles
- Twitter account name: Mozilla Drumbeat
- Asking "Drumbeat" twitter account if he will give it to us