Engagement/SEM Program

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This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.


Project Purpose & Details

Objectives

This proposal is to define and implement a consistent SEM strategy that helps us:

  • Reclaim our brand terms from poachers
  • Test paid versus organic efficiencies
  • Test and improve messaging
  • Support downloads of Firefox desktop and mobile with targeted efforts

Requirements

Team

The primary and secondary contacts for each role of this project:

  • Brand - Greg Jost
  • Product marketing desktop - Winston Bowden
  • Product marketing Android - Arcadio Lainez
  • Web Prod - Chris More
  • Legal - Liz Compton
  • SUMO - Michael Verdi
  • L10N - TBD
  • Copy - Matej Novak
  • Metrics - Gareth Cull
  • Agency contact - TBD

RASCI

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Project Management

Meetings

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Key Deliverable Bugs

End of Life Plan