Engagement/SEM Program
From MozillaWiki
This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.
Contents
Project Description
This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.
Project Purpose & Details
Objectives
This proposal is to define and implement a consistent SEM strategy that helps us:
- Reclaim our brand terms from poachers
- Test paid versus organic efficiencies
- Test and improve messaging
- Support downloads of Firefox desktop and mobile with targeted efforts
Requirements
Team
The primary and secondary contacts for each role of this project:
- Brand - Greg Jost
- Product marketing desktop - Winston Bowden
- Product marketing Android - Arcadio Lainez
- Web Prod - Chris More
- Legal - Liz Compton
- SUMO - Michael Verdi
- L10N - TBD
- Copy - Matej Novak
- Metrics - Gareth Cull
- Agency contact - TBD
RASCI
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Project Management
Meetings
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