Project bug: bug 694445

Description

We're teaming up with the Knoxville Zoo once again to present a live stream of baby red pandas. The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.

For more information on the previous campaign, see: [1] and [2].

Team

• Product Owner: William R
• Engagement: John S
• TPM: Christie K
• TPM: Chris M
• L10n: Pascal
• QA: Raymond E
• IT: Corey
• WebDev: Steven (SO)
• Security: Raymond F

Engine Company 1 will be responsible for the design & content of the campaign.

Silver Orange will implement the design.

Ooyala will provide the streaming infrastructure.

Goals

Considerations

Locales

• Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)

Documentation

• File:Firefox-Live-2-Designs-v1.pdf - Initial designs for Firefox Live 2. This is draft creative directions and copy (not final).
• File:Firefox-Live-2-Designs-v2.pdf - Round 2 designs for Firefox Live 2. This is draft creative directions and copy (not final).
• File:Firefox-Live-2-Designs-v3.pdf - Round 3 designs for Firefox Live 2. This is draft creative directions and copy (not final).
• Facebook Like button (sharing the page) and Like box (becoming a fan). More info here.
• Twitter Tweet button and Follow us button
• Previous campaign's staging server: [3]

Meetings

• 2011-10-12 - Video options with Ooyala
• 2011-10-14 - Logistics with Zoo
• 2011-10-17 - Schedule Review
• 2011-10-18 - Daily Status for 10-18-2011
• 2011-10-19 - Daily Status for 10-19-2011
• 2011-10-20 - Daily Status for 10-20-2011
• 2011-10-21 - Daily Status for 10-21-2011
• 2011-10-24 - Daily Status for 10-24-2011
• 2011-10-25 - Daily Status for 10-25-2011
• 2011-10-25 - Tech requirements chat with Ooyala
• 2011-10-26 - Daily Status for 10-26-2011
• 2011-10-27 - Daily Status for 10-27-2011
• 2011-10-31 - Daily Status for 10-31-2011
• 2011-11-01 - Daily Status for 11-01-2011
• 2011-11-02 - Daily Status for 11-02-2011
• 2011-11-03 - Daily Status for 11-03-2011
• 2011-11-04 - Daily Status for 11-04-2011

Environments

IRC

Let's collaborate on #firefoxlive

Bugs

• bug 694445 - Track bug

Requirements

1. Utilize Ooyala's video player to show three streams from the Zoo (documentation forthcoming).
2. Default camera angle is: 360 Cute
3. The visitor should be able to switch amongst the three camera angles.
4. Before the video stream of the cubs is shown, display an animated welcome message and "loading" bar over the video container.
5. Track returning users to site with a cookie and display a different welcome message to returning users.
6. If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video.
7. Page should include Facebook Like button and Tweet button for sharing the page. More info here.
8. Returning visitors should see an overlay that includes a Facebook Like box and Follow us button for subscribing to our social media accounts. This will appear below the sharing CTA and buttons.
9. Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale).
10. Page should have support for RTL languages bug 697353.
11. The Twitter stream block at the bottom should not be displayed for non-English locales as the content in the stream can't be localized. The two other blocks should be centered along the bottom.
12. Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well).
13. Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale bug 697283

Questions

1. Do we continue to show the returning user overlay and/or the non-FF overlay on multiple return visits (e.g. the 3rd, 4th, etc)?

Timing

• Timeline
• Soft launch: November 4
• Public launch: November 9

(November 9th is the anniversary of the first Firefox launch.)