• Partners/Channels though which devices are sold

Activation of Devices

• Total number of Activated devices

Retention Of Customers

• MAU (Monthly Active Users)
• Apps usage per month
• Performance (App Startup time, Power consumption)

• Number of searches done
• Paid App Downloads

• Net Promoter Score
  • Recommendations from Users
  • User Satisfaction Factor

• Acquisition, Activations:
  • Activation Ping:

• Engg: 986701,997960
• Legal: 980920
• Privacy: 992487

• Retention
  • App Usage (Default Off)

• Client: 982663
• Legal: 1021259, 1109429

• Retention
  • App Usage (Default On)
    • AppUsage,
    • MAU
• Acquisition:
  • Report Preinstalled Apps
• Revenue
  • Num of Searches/Revenue

• AppUsage, MAU:
  • 1109422 Client side work for enabling AppUsage ,
  • 1119009 Marketplace Apps Only
  • 1109426 Server side dashboard for Most used apps:
• 1021173 Report Preinstalled Apps,
• 1126524 Search

• Retention:
  • OTA collection of App Startup time (1179004).
• Activation
  • Accuracy of activation: FTU Ping: Avoid counting repeat pings from a known device. (1171685).
• Privacy:
  • Converged UX for opt-in, opt-out of metrics. 1181295.
• Scaling:
  • Framework (Metabug: 1152000) to collect custom Metrics and histogram
  • Non Phone devices support: Using TV serial number to avoid counting repeat pings. 1171685.
  • B2GDroid Support (B2GDroid Metric Collection 1198338)
  • AddOns Support (AddOns Metric collection 1198346)

• Activation
  • Optimizing FTU: % of signups to Moz services: FxAccounts, FMD
  • Accuracy of Retention/MAU: FTU ping should include info on whether User opt-in for metrics (1198164)
• Retention
  • Support for progressive web apps (1226458)
  • Make uuid available to Foxfooder app (1226274)
  • Inclusion of device metrics in A/B testing (likely to be moved beyond 2.5)
  • Engagement with device: Number of voice calls, data (wifi and cellular), number of text messages. 1193225.
  • Device Startup time: OTA collection of device dtartup time (1177226)
  • Advanced A/B testing
  • Churn Rate & User Lifecycle Analysis (In planning)
  • Framework Improvements
    • Enum Type and Boolean Type histograms
  • Support for New Security model 1225960
  • FoTA Ping Engg bug: 1202970, Legal bug: 1202987.
• Referral
  • Net Promoter Score (User Satisfaction Factor)
• Privacy
  • User ability to delete collected info. 1126513.
• Server
  • Graphing of Addon Histograms
  • Graphing of Keyed Histograms

• Retention
  • Content Recommendation Engine based on usage (User Benefit)