Firefox Update Content Mozilla.com Optimization

Firefox Update Content (Mozilla.com Optimization)

• The Problem

There seem to be two separate issues when trying to understand why users don’t update their Firefox:

• • Users do not understand the benefits of “updating” and distrust the idea of continually downloading things from the Internet.
  • Users do not know how to update their browser and confuse it with re-downloading Firefox.

• The Two-Fold Solution
  • Use the existing http://www.mozilla.com/en-US/firefox/ie.html and personal.html page and add content in the “Quick Tips” Box with a “Learn more” link [actually, the page would just be styled like the /ie.html page, but wouldn’t actually be on that page…should actually be on /upgrade.html instead. Also, personal.html and ie.html would have Update info boxes on each page]
    • Create www.mozilla.com/en-US/firefox/update page with FAQs
    • What is an update?
    • Why is it important?
    • How do I get an update? (SUMO link)
    • What about my book marks…?
  • Add link to SUMO articles (https://support.mozilla.com/en-US/kb/Updating+Firefox)
    • Add content on benefits of updating, security, etc. on First Run Page
    • Have snippets circulating about updating to the latest version of Firefox
  • Add content to https://support.mozilla.com/en-US/kb/Updating+Firefox) and info for Mac and Linux. [COMPLETE]
    • Screenshots

• Schedule
  • 8/24-9/1: Silver Orange works on implementation
  • 9/1-9/3: QA
  • 9/8: Pages Live

• Content/Files
  • Media:Firefox_udpate_JS2.pdf

• Stage
  • http://mozilla-com-trunk.silverorange.com/en-US/firefox/update/

• Bugs
  • Bug 509137