Promotional Channels

PR:

• Official Press Release
• Press pitches (Techcrunch, etc)

Blogs:

• Mozilla Blog launch post
• Syndicated posts to Planet

Web Properties:

• Mozilla.org/Firefox promo link
• Mozilla.org promo
• Tabzilla Promo
• Mozilla.org/mobile hero image
• Android Market product page
• WN FN page on desktop
• Functional Snippet (GA & Beta)
• MDN Promo/featured article - coordinate with Dev Eng.

Social Media:

• Facebook ads/sponsored stories/posts
• Twitter @firefox, @mozmobile
• Yammer -> internal

Email:

• Newsletter - Firefox&You
• Newsletter - Mobile
• Lists @all, @marketing

Other:

• Leverage network and promotional channels of EC1 / Particle?
• Movie Theater? :)