Mozilla Email Guidelines

Purpose and Scope

At Mozilla, six core privacy principles guide our data practices and operations. This page is designed to help you apply the principles to email. These principles apply to all email communication inside both Mozilla Corp and Mozilla Foundation.

Mozilla Privacy Principles

No Surprises

• Our email program specifics will be described in detail in the Mozilla privacy policy.

• Mozilla's opt-in process always clearly defines the content that the subscriber will receive. The value prop should be clearly stated with details about what they will receive.

• • Example: Firefox & You Newsletter: Sign up to get the latest Firefox tips and tricks.

• We'll never share or sell our subscriber data with any third party.

• Once a subscriber unsubscribes, we do not send an email confirmation of the unsubscribe. After the unsubscribe, an on screen confirmation should display confirming they've been removed from the list.

Real Choices

• Our privacy policy must be checked before the opt-in submits.

• All email subscribers must opt-in.

• We never utilize a pre-check email opt-in

• Our unsubscribe process strives to give users easy methods to opt-in and to opt-out.

• Subscribers can manage all their Mozilla email communication preferences from the preference center link in the bottom of each campaign.

• Subscribers can choose HTML or Text only email communication. Text only will disable tracking beacons.

User Control

• Email can not be a required field on a form.

• Mozilla does not buy or rent lists.

• All forms where an email opt-in is present must include both an HTML and text-only option.

• Mozilla provides users with an ability to remove themselves from individual email or to remove themselves from all emails. This happens inside our email preference center.

Limited Data

• Facebook and Twitter sharing should be hard coded where possible and should be done through a browser window so that no data should be shared with Facebook or Twitter.

• Behavioral targeting (ex: if Sally clicks on an add-on link, can we send her a future newsletter that's more focused on add-ons?) would require careful consideration of Mozilla's Privacy Principles.

Sensible Settings

• Once a subscriber unsubscribes, we do not send an email confirmation of the unsubscribe. After the unsubscribe, an on screen confirmation should display confirming they've been removed from the list.

All sign up forms must include the following:

Required:

• Subscriber email address
• Country
• Format (HTML or Text)
• [ ] I'm okay with you handling this info as you explain in your privacy policy.
• (SUBMIT BUTTON)

Recommended:

• We will only send you Mozilla-related information.

Trusted Third Parties

• Third parties used in email delivery will sign the data addendum and will have completed a vendor privacy review.
• Mozilla's email vendor goes through vigorous review by the security team to ensure the third party's system is secure and handles data in a manner consistent with Mozilla's security and privacy principles.