Identity/Department Status/2013-08-16

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The goal of these bi-weekly reports is to keep you informed and to get you excited about the work we are doing supporting Firefox products across the board. Please don't hesitate to contact us if there is anything we can do to improve this status update.

Identity Department Focus

The team is currently focused on three key objectives:

  • Fixing Sync - We must fix stability and usability issues in the present sync service
  • One way to log into firefox - A single email / password and experience for Mobile, Desktop, and Web products (like Marketplace)
  • Persona Adoption - We must quantify and increase the number of websites using Persona in Q3

For more information related to all Identity projects, please visit the Identity wiki.

Signin to the Web (Persona)

Project Overview:

  • Persona is designed to eliminate website passwords and empower users to choose their own identity online.
  • It's long term goal is to become a standardized and browser-native means of decentralized authentication on the Internet

Current Activities:

  • The Persona Identity Bridge for Gmail users was announced on August 8th. For more information, check out the blog post.


Profile in the Cloud (PiCL)

Project Overview:

  • We're going to take the interesting data in your Firefox Profile and move it to the cloud - make it possible to access and manage this data from web apps, mobile apps, and all of our products - Mobile, Dekstop, and OS.
  • PiCL is a project whose short term goal is to fix firefox sync.
  • The long term goal to give users easy access to their Firefox data from any device.

Current Activities:

For more information about this project: For more information about this project:

Persona Analytics

Project Overview: Measuring Persona: User adoption, website adoption, error discovery, etc.

Current Activities:

  • New graphs : overall dialog engagement and bounce rate
  • Spelunking through data to answer a number of questions that are emerging after gmail bridge announcement (and subsequent traffic spike)
  • Decided not to use Optimizely for A/B testing the sign-in dialog for security reasons, planning on home grown solution

For more information about our metrics effort, visit our Persona Analytics page and KPI Dashboard [LDAP required].

Identity Key Points of Contact
  • Lloyd Hilaiel, Director Engineering
  • Dan Callahan, Signin to the Web
  • Chris Karloff, Profile in the CLoud (PiCL)
  • Jed Parsons, Native B2G & FXOS
  • Katie Parlante, KPI & Metrics
  • Crystal Beasley, UX
  • Tauni Oxborrow, Sr. Program Manager