India/India uses Firefox Nightly

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India uses Firefox Nightly
15 Events in 60 Days, anywhere in India

Overview

As we all know we have a great Mozilla community around India. We have a large number of dedicated students, developers and evangelists who are really passionate about Mozilla. We have seen that very few people in India actually know about Firefox Nightly Desktop. So we have taken an initiative to run a pilot campaign for Firefox Nightly throughout India. Firefox Nightly, as a pre-release version of Firefox targeting power-users and core Mozilla contributors, is a glimpse of what the future of Firefox will be for hundreds of millions of people. Having a healthy and strong technical community using and testing Nightly is a great way to easily get involved in Mozilla by providing a constant feedback loop to developers. Here you can test lots of pre-release features. So it needs a little bit of general promotion, which will pump to bring a good number of tech-savvy, power users who will be our active community members.

Hashtag

#INUsesFxNightly

Duration

2 months

Who will join us

We invite students, community member, developer, open source evangelist to run the campaign.

Get Involved

Online

  • Telling and inviting friends!
  • Create the event in social media!
  • Writing about it on Facebook & Twitter.
  • Posting updates on social media when the event is running.
  • Blog posting.

Offline

  • Introduction to Mozilla
  • Introduction to Firefox Nightly
  • Release cycle details
  • Why we need Firefox Nightly users?
  • Showing various stats regarding firefox
  • Installing Nightly on participant’s PC
  • WebCompat on Firefox Nightly
  • How they can contribute in Nightly (QA and Promotion)
  • Swag Distribution

Event location

Startup Company, School, University, Community center, Home, Café

Audience Level

Power users, technical students, people that are not afraid of installing and using pre-release software, not necessarily computer scientists but people with very good computer skills that don’t need support.

Goals for this initiative

Impact

  • 1000 Nightly Installed
  • 20 New Active Contributors

Strength

  • 30 Mozillians run events
  • 500 Attendees

Other metrics

  • No. of participants will contribute in Firefox Nightly after event
  • No. of people switchback to Firefox Nightly from other browsers
  • Outreach of Firefox Nightly
  • Social media impression
  • No. of bug filled in QA
  • No. of blogs generated


Activity Format

The goal is to install Firefox Nightly in participant’s PC, show features of nightly, and discuss how to setup telemetry and test profile, file bugs on crashes, mozregression, webcompat.com etc.

  • Put an event team together
  • Choose a date and secure a venue
  • Setup the event on Reps Portal
  • Please make sure hashtag should be #INUsesFxNightly

For the duration, we recommend a half-day (or full evening) event with a minimum of 5-15 attendees.

Event flow

  • Introduction to Mozilla - 5 Min
  • What is Firefox nightly - 5 Min
  • Why we contribute in nightly -10 mins
  • Set yourself up with Firefox Nightly latest version
  • Sharing communication channel for Nightly - 7 Mins.
  • Installing nightly on participants PC { For no internet/ slow internet connection, nightly application would be shared through pendrive or other medium. } -30 mins
  • Install Nightly tools - 10 mins
  • https://wiki.mozilla.org/Nightly#What_is_the_Nightly_Tester_Tools_extension.3F
  • Showing interesting tools in Nightly - 20 mins
  • Participants will explore/test Nightly - 45 mins
  • Ask question - 10 mins
  • How to file bug in bugzilla for nightly issue - 10 mins
  • Filing Webcompat issues with Firefox Nightly -10 mins
  • Demonstration of other ways to contribution - 10 mins
  • Filing bug if participants find during event- counting - 10 mins
  • Swag distribution and Group photo. -End


Swag request

  • Any rep can file swag. For non-rep, he/she has to find any rep near about him or they should contact core team for extreme case for requesting swag.
  • After filing the swag request, rep has to cc brnet00@gmail.com
  • Campaign owner will mark the bug special by putting INUsesFxNightly in whitboard.
  • For every event 1 swag pack would be shipped.
  • For getting swag pack, event organizer has to create event agenda and goal.
  • After event, event organizer should post blog and event pic with detailed report of event post metrics.
  • Core team will count the metrics from there.

Budget request

  • Any rep can file budget. For non-rep, he/she has to find any rep near about him or they should contact core team for extreme case for requesting budget
  • After filing the budget request, rep has to cc brnet00@gmail.com
  • Campaign owner will mark the bug special by putting INUsesFxNightly in whitboard.
  • For every event 25 USD = 1500 (INR) is fixed.
  • Budget can be used only for refreshment cost. Other than that would not be reimbursed.
  • For getting budget, event organizer has to create event agenda and goal.
  • After event, event organizer should post blog and event pic with detailed report of event post metrics.
  • After submitting event report, reimbursement would be done.
  • It will take max 7 days.
  • Core team will count the metrics from there.

Event Resources

communication

Telegram group

Pre-campaign Blog post

Event report and pics