Task List & Schedule

Labs Projects

• Guest Bloggers
• Firefox Concept Art
• Collaborating with IDEO on innovation process
• Launch Idea Center
• Hack Days
• Remote brainstorming
• Non-dev guest blogging/on innovation, creativity, etc...
• Project hosting tools (e.g. SVN, BZ, collab.net, MozDev)
• Extension contest
• Usability studies

Idea Center Area

• How to deal with "cold start" problem on ideas
• Submission form details
• Types: ideas, challenges
• Popularity models - digg, voting, rating, $1000 to allocate
• Define ontology, tags, folksonomy
• Develop Idea Center Requirements document (starting with the Idea Center Plan)
• Develop Ideas FAQ

Trials Area

• Draft template concept document (see http://code.google.com/soc/mofo/about.html for an example)
• Criteria for selecting a trial
• Determine initial launch list (partners)
• Determine initial launch list (internal trials)
• Trial website template
• Types: Showcase showdown (A vs. B)
• What are the interesting research areas for us?
• Develop Trials Area requirements document
• Develop Trials FAQ

Infrastructure

• Writeup technical requirements
• Come up with simple site mockup
• Launch forums
• Launch revised blog/site design
• IRC Channel?
• Legal stuff
  • Privacy Policy
  • Partner Disclosure?
  • Trademark issues?

Branding & Identity

• Write an RFP
• Evaluate branding/design companies
• Determine final naming, logo, look & feel for each area
• Articular the tone of the site: edgy, cheeky professional, academic, etc..
• Branding Coverage: Keynote/Powerpoint, web site, stickers, logo merchandise?
• Engage with design company

Marketing & Promotion

• Develop messaging timeline
• How do we tie messages into Fx launches/releases
• How to get it kick-started, incentive for idea submission?
• Tiering program for participation
• Develop "tagline" for MozLabs
• Sponsor a research conference
• Sponsor a code jam/hackfest/FunHappyDevHouse/GlobalInnovationJam

I haven't delved too deeply into the site yet, but this looks interesting and made me think of Mozilla Labs...maybe we could sponsor some sort of (much smaller scale) "innovation jam"-like event sometime. Maybe the best ideas could get grants from the Community Giving program or somesuch...

Partner Management

• Identify partner types
• Enumerate list of ideal partners
• How we work with MozDev
• Develop 2-paragraph elevator pitch
• Develop PDF slide deck on why participate
• Develop Partner FAQ: why participate, risks, brand, audience reach, technology interests, failures, successes, licensing

People

• Decide on participation model for Mozilla employees
• Decide on participation model for Mozilla community members
• Define MozLabs roles & responsibilities
• Write Job Specifications
• Identify candidates and where to source from
• Setup an advisory council
• Decide what conferences to attend to source ideas

Project Planning

• Write up 6-month roadmap
• Identify metrics and definition of success
• Localization strategy

Lessons, Models, Investigate

• PARC
• MIT Media Lab
• Create a MozDev Project
• Review Google summer of code
• Fortune Magazine's Innovation Forum
• Business Week's Inside Innovation
• Participation in [Economist Day of Innovation] (November 2006)