Learning/impact howto

How To

Impact statement: describes the overall change we want to see in the world.

• Who is impacted?
• What is the change for them, and the world?
• One statement for 'leadership' and one for 'advocacy'.
• See baseline statements below.

Impact milestones: describe specific measurable changes that are a step towards the impact statement.

• A win we can map a path to in 6-24 months
• Rolls up into one of the two main impact statements
• Each working group will have several (or many) milestones
• These milestones will drive options for where and when we invest resources

• Aim for: Memorable, measurable, motivational, manageable (4Ms)
• Aim for: 8 words or less
• Also see SMART goals for a useful framework

Baseline Impact Statements

• Leadership: More people teach and advocate for the web.
• Advocacy: Many more people understand and care about the internet.
• We can and should evolve the wording, but the core goals are fixed at this point.

• Ideally, these feed each other:
  • 0. We provide leadership development and advocacy platform
  • 1. Result: more people teach and advocate for the web
  • 2. Which ultimately results in: many more people understand and care about the internet.

Example Impact Milestones

• By 2016, 100k people have completed our basic online privacy training (SmartOn)
• By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
• By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
• By 2017, we've seen an z% increase in public concern about key internet policy issues
• By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
• Etc...

• Good impact milestones are about something that happens external to Mozilla
• Bad impact milestones just focus on our own growth, popularity or quality