Learning/impact howto
From MozillaWiki
< Learning
How To
Impact statement: describes the overall change we want to see in the world.
- Who is impacted?
- What is the change for them, and the world?
- One statement for 'leadership' and one for 'advocacy'.
- See baseline statements below.
Impact milestones: describe specific measurable changes that are a step towards the impact statement.
- A win we can map a path to in 6-24 months
- Rolls up into one of the two main impact statements
- Each working group will have several (or many) milestones
- These milestones will drive options for where and when we invest resources
- Aim for: Memorable, measurable, motivational, manageable (4Ms)
- Aim for: 8 words or less
- Also see SMART goals for a useful framework
Baseline Impact Statements
- Leadership: More people teach and advocate for the web.
- Advocacy: Many more people understand and care about the internet.
- We can and should evolve the wording, but the core goals are fixed at this point.
- Ideally, these feed each other:
- 0. We provide leadership development and advocacy platform
- 1. Result: more people teach and advocate for the web
- 2. Which ultimately results in: many more people understand and care about the internet.
Example Impact Milestones
- By 2016, 100k people have completed our basic online privacy training (SmartOn)
- By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
- By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
- By 2017, we've seen an z% increase in public concern about key internet policy issues
- By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
- Etc...
- Good impact milestones are about something that happens external to Mozilla
- Bad impact milestones just focus on our own growth, popularity or quality
