Mobile/Projects/Addition of search engines

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Overview/Goals

• To add new search engines (where we have agreements in place) to the list of available search engines shipped in a build by default
• This fairly straightforward activity is, however, dependent on a number of UX and UI changes, as well as some communication flows that must be adhered to
• These are outlined in a 'phased' approach described below

Specifications

• Ensure (triple check) appropriate business agreements are in place and we have the correct search string for all supported locales

• Ensure search suggestions are available and the appropriate search string is supplied for mobile and/or tablet use
  • Yahoo: supplied tags - mozilla_mobile_search, mozilla_mobile2_search, mozilla_mobile3_search
  • Bing: supplied search string - mobile form code = MOZMBA (switch out MOZSBR in the search string (i.e. http://www.bing.com/search?q=whatever&pc=MOZI&form=MOZSBR)

• Only the default search provider will provide search suggestions

• Search providers currently under active consideration:
  • Yahoo
  • Bing
  • Duck Duck Go

• Ensure the UI is in place to easily and intuitively change your default search engine

(for when we want to change the default from Google [or Baidu in zh-CN]

• Add more granular locales to allow more flexibility in choosing the most appropriate search provider defaults [namely en-GB, en-CA]

User stories

• As a user, I would like Bing to be included in my list of search providers (in supported locales) because I prefer their search results.
• As a user, I would like Yahoo to be included in my list of search providers (in supported locales) because I prefer their search results.
• As a user, I would like Duck Duck Go to be included in my list of search providers (in supported locales) because I prefer using their privacy-centric ethos in searching the web.

Phased approach

1. Be able to modify your search default via the add-ons manager
   1. Implementation in Fx 23
   2. Project page: Changeable search engine default via add-ons
2. Add both Bing and Yahoo service provider engines to a specified (supported) set of locales: en-US, en-GB, de, fr, es-ES (and en-CA when available)
   1. Target implementation in Fx 26 for en-US, require confirmation for en-GB, de, fr and es-ES
   2. We must inform the community of our intention to add both Bing and Yahoo as additional general search providers to be placed under Google and before any specialized search provider
3. Add en-CA to the list of supported locales . This will allow us to have further flexibility in defining which search default can be used for English-speaking geographies.
   1. Target implementation in Fx ??
   2. Project page: Additional locales
   3. Note: this is not a blocker to moving onto the next step
4. Suggest a change in default search providers for a specific set of locales
   1. In collaboration between BD and PM, to then be sent to Jeff & Axel for coordination with the l10n community about the desired change in default
   2. Only to be done when we are more certain on the timing to land the ability to change your search provider default within the Settings Menu (Fx 26)

Quality criteria

1. User stories are satisfied
2. Specifications are met