MozCampLATAM2012/ProposedTalks/De Todos Para Todos

Summary

Speaker(s): Jesse Montano, Jayson Fittipaldi, Guillermo Movia

Proposed Track: Engagement

Summary: Learn about all the awesome efforts we're doing and learning from with the “De Todos. Para Todos.” branding campaign and how you can help bring it to life in your country, city and universities. The goal of the campaign is to drive brand awareness of Firefox and extend our Firefox brand promise across Latin America -- “Firefox answers to no one but you” -- in a regionalized fashion. The campaign has been focused in Argentina and Brasil to date, but will be rolled out throughout LATAM in the coming months. Key elements of the campaign include a campaign site, grassroots outreach at events, social media engagement, a radio PSA, University Tour and partnerships including Gilberto Gil and Brasil Surf Pro.

Additionally, learn about Firefox Flicks, a new global effort to aid brand awareness and how you can help in its success on a local scale.

Language in which the talk will be given: English.

Preferred Day of Talk: Open

Presentation Slides (to provide at a later point):

Ideal Audience Size: Large

Equipment Needs (Video projector already included):

To Be Completed by the Audience

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