MozCampLATAM2012/ProposedTalks/Reaching millions more Firefox users in Latin America

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Speaker(s): William Reynolds and Winston Bowden

Proposed Track: Engagement & Localization

Part 1 Summary: Who are Firefox users? Why should people use Firefox? Think about your family, your doctor, the supermarket employee you buy your groceries from. Do they use Firefox? Why should they use Firefox? Let's answer these questions together. In this interactive session and training, attendees will learn about current tools for talking to every-day people about Firefox, and work together in creating new programs to reach the next millions of Firefox users - especially those in Latin America.

Part 2 Summary: How can we talk with millions of Firefox users using social media? Throughout Latin America social media has increasingly become an important way to engage with users. Firefox in this region has over 1.6 million fans on Facebook and they are vibrantly interacting with us. Let's look at ways we can engage with Firefox users in Latin America. We'll talk as a group about ideas for social media, and attendees will learn how to talk with Firefox users one-to-one on social networks. This will be an interactive session where attendees will brainstorm ideas and share their experiences. In addition, attendees will be trained on how to run our localized social media channels in Latin America, and they will leave the session with the social skills needed to be contributors on the User Engagement team. To Be Completed by the Audience

Localized Presentation:

pt-br: http://dl.dropbox.com/u/37305222/Mozcamp/William%20R/User%20Engagement%20session%20-%20pt.pdf

es-es: http://dl.dropbox.com/u/37305222/Mozcamp/William%20R/UserEngagementsessionv-es-ES.pdf

Place your name here if you would like to attend this talk:

  • César Carruitero
  • Marcelo Araldi
  • Leonard Camacho
  • Jeff Beatty
  • Jorge Villalobos
  • Andrea Balle
  • Luis Sanchez
  • Julia Capoduro
  • Ruben Martin [:Nukeador]
  • Arturo Martinez
  • Junior Villagomez
  • Gustavo Guedez (Tavox)
  • Marcio ( I coordinated a survey of opinions of Firefox users that are using chrome ( with significant ex firefox users ) about 150 answers among specific niche )
  • Lourdes Castillo (Lourcastillo)
  • Juan Eladio Sánchez (Jesanchez)
  • Percy Cabello (pcabellor)
  • Gloria P. Meneses (izel)
  • Jusaí Prieto
  • digitalfredy
  • Aldo Medina(Aldopy)
  • Cristina Rodríguez (cristinaarias11)
  • Eduardo Urcullú
  • Luca Toledo
  • Francisco Picolini (FrancJP)
  • mgalli — specifially interested in more low scale efforts like the prior spread, but willing to see the vision here, and also the criticism.
  • Jesse Montano
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