SEO/Standards

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The objective of this page is to document standards to be used for SEO @ Mozilla and beyond in regards to more technical implementations of open web standards & SEO.

summary

A short list to start with for search results optimizing your pages:

• Good, relevant, original content
• Semantic Markup
  • HTML5 heading, paragraph, article, section elements etc.
  • microformats for mentions of people, events (e.g. see Events markup), reviews.

avoid

Don't bother wasting time with:

• meta keywords - invisible to users, and ignored by search engines since 2001 (e.g. official post by Matt Cutts of Google). Unfortunately there's a lot of obsolete SEO dogma on the web that incorrectly recommends use of met keywords.
• meta tags in general - aside from (meta description), there are no known current positive effects of meta tags so they just waste space. Similar problem re: obsolete SEO dogma.
• RDF in HTML - anything in HTML comments is also ignored by search engines and thus is a waste of page space.
• presentational markup - use CSS instead.

FAQ

Questions about use of standards for SEO:

• ...

see also

• Standards
• HTML5
• microformats