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→Content Strategy: Fleshing out "Ideas, People & Action"
* [[Drumbeat/website/contentstrategy/people|PEOPLE]], and
* [[Drumbeat/website/contentstrategy/action|ACTION]].
* [[Drumbeat/website/contentstrategy/use cases|USE CASES]] What kind of people are we trying to attract -- to the "phase one" web site? To the big Drumbeat Festival? How are they going to interact? What do they want to do? How do we break them down into different segments and types? How do imagine the difference between the Phase One web site versus Phase Two?
== Site Tools & Examples ==
