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→Drumbeat's CRM requirements
'''Online Donations'''
* Online fundraising will be a key component for Drumbeat. All fundraising will flow through CiviCRM
* We need the ability to fundraise directly for Mozilla, but also for specific individual community-led projects as well. Drumbeat may eventually function as a kind of "Kiva for the open web," making it easy to crowdsource volunteer help ~and~ financial help for great a large number of individual projects.
'''List Community segmenting & sub-segmenting''' * Drumbeat will have an e-newsletter, with regular updates & fundraising asks* We need the ability to segment that our list of Drumbeat supporters and participants so that we customize content and asks based on the community's a) specific interests(e.g., geographydigital divide vs. mobile vs. privacy), roles(project initiator, project volunteer, festival participant, etc.) and geography.
'''Integration with Mozillians.org and other Mozilla projects'''
* For example, many Drumbeat participants should probably also appear in
in the Mozillians.org community directory
* We want to avoid creating standalone silos of community members and donors, and instead build on a shared and scalable CRM platform
==Timelines==
