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Created page with ''''In a nutshell''': create a 'fair mobile index' -> like a [http://www.economist.com/markets/bigmac/ big mac index] for mobile, explaining mobile costs, access and innovation …'
'''In a nutshell''':
create a 'fair mobile index' -> like a [http://www.economist.com/markets/bigmac/ big mac index] for mobile, explaining mobile costs, access and innovation environment.
'''Background''':
This idea was first outlined by Steve Song and Katrin Verclas. See Steve's [http://manypossibilities.net/2009/10/fair-mobile-a-start/ Fair Mobile - A Start]' and the [http://fairmobilecampaign.org/ Fair Mobile campaign site] for more info. There is also a [http://groups.google.com/group/fairmobile a google group].
'''FairMobile Objective''':
Create a “BigMac” index for mobile openness, access and cost, with the aims of:
#Making costs of voice, SMS and data around the world more transparent (fm goal)
#Show where carriers are standing in the way of mobile service innovation (moz goal)
#Create a proof point for people who want to promote fair access and open innovation in the mobile marketplace
'''Mozilla and Fair Mobile:'''
FairMobile will likely succeed on its own. However, Mozilla may be able to help it get there fast via Drumbeat. Things Drumbeat might offer:
#Mozilla's brand as a vehicle to attract skilled contributors, donations and the attention of a wider audience
#Strong communities in many parts of the world - including China, Brazil and India - where people might be interested in contributing to this project
#Experience running global design challenges (useful once we get to graphical part
However, this would only make sense if there was a good fit between Fair Mobile goals and Mozilla. From a the Mozilla side, there is an interest in:
* Including data costs in the index
* Highlighting open vs. closed 'channels' (eg. app approval process, app stores)
* Finding a way to show other aspects open vs closed innovation environments using the index (e.g. high SMS costs, blocking protocols or apps)
It's not yet clear whether these things line up w/ bigger FairMobile goals. Also the 'campaign' frame may mean it's not a good fit w/ Drumbeat.
'''Short Term Action Items''':
Follow up w/ Steve and Katrin.
'''Possible Drumbeat Activities''':
''this is very drafty and tenative''
If we did include FairMobile as a Drumbeat projects, here are some of the things we might do:
''Create the FairMobile Index''
There are two possible approaches -- one with light involvement from Mozilla, the other with heavier involvement.
Light Involvement:
#Katrin, Stephen and a small team scope out what the structure of the FairMobile Index looks like (e.g. metrics, methodology, data required, etc...)
#In an effort to crowdsource the gathering of relevant data from around the world Mozilla lends its brand to the project and helps create a drumbeat project page to organize contributors
Heavy Involvement:
#Stephen, Katrin and a small team scope out what the structure of the FairMobile Index looks like (e.g. metrics, methodology, data required, etc...)
#Mozilla provides a resource to the above mentioned team who would provide research and methodology development support in develop an "openness" index for channels. (e.g. to what degree is a carriers network a platform upon which others can freely innovate or develop?)
#In an effort to crowdsource the gathering of relevant data from around the world Mozilla lends its brand to the project and helps create a drumbeat project page to organize contributors
''Design challenge the FairMobile index''
Once the FairMobile Index is created the project can shift to running a design challenge around how to best visualize the index. Mozilla has significant experience in this space and some high-level steps include:
#Share the data and "axises" of the FairMobile Index
#Lay out the parameters for the design challenge (such as...:)
##Who is the audience
##What is the medium (paper, cell phone screen, website)
##What is (are) the technologies (jpg, java, HTML, etc...)
#Select judging panel
This would be based on the Mozilla Labs [http://design-challenge.mozillalabs.com/ design challenge] approach
'''Possible Public Copy'''
''Drumbeat Website Feature Box Copy'':
Frontpage copy Project: Create a fairness index for the mobile web
A global team of netizens is working on a "big mac" styled index to compare the cost and freedom to access mobile networks in countries around the world. But we need your help! Become part of the community that is contributing the critical information from around the world needed to make the index work.
Projectpage copy Project: Create a fairness index for the mobile web
THE PROBLEM: Most mobile networks are closed, walled gardens where - unlike the internet - users are constrained by what they can do, buy or create.
THE SOLUTION: Develop the FairMobile index and bring transparency to the high cost and few freedoms users experience on many carrier networks.
THE CHALLENGE: Gather and analyze the data necessary to create the FairMobile Index from multiple carriers in dozens of countries around the world.
Participate!
Contribute information about mobile carriers in your country
Calculate the cost per SMS in your country
Calculate the cost per MB in your country
create a 'fair mobile index' -> like a [http://www.economist.com/markets/bigmac/ big mac index] for mobile, explaining mobile costs, access and innovation environment.
'''Background''':
This idea was first outlined by Steve Song and Katrin Verclas. See Steve's [http://manypossibilities.net/2009/10/fair-mobile-a-start/ Fair Mobile - A Start]' and the [http://fairmobilecampaign.org/ Fair Mobile campaign site] for more info. There is also a [http://groups.google.com/group/fairmobile a google group].
'''FairMobile Objective''':
Create a “BigMac” index for mobile openness, access and cost, with the aims of:
#Making costs of voice, SMS and data around the world more transparent (fm goal)
#Show where carriers are standing in the way of mobile service innovation (moz goal)
#Create a proof point for people who want to promote fair access and open innovation in the mobile marketplace
'''Mozilla and Fair Mobile:'''
FairMobile will likely succeed on its own. However, Mozilla may be able to help it get there fast via Drumbeat. Things Drumbeat might offer:
#Mozilla's brand as a vehicle to attract skilled contributors, donations and the attention of a wider audience
#Strong communities in many parts of the world - including China, Brazil and India - where people might be interested in contributing to this project
#Experience running global design challenges (useful once we get to graphical part
However, this would only make sense if there was a good fit between Fair Mobile goals and Mozilla. From a the Mozilla side, there is an interest in:
* Including data costs in the index
* Highlighting open vs. closed 'channels' (eg. app approval process, app stores)
* Finding a way to show other aspects open vs closed innovation environments using the index (e.g. high SMS costs, blocking protocols or apps)
It's not yet clear whether these things line up w/ bigger FairMobile goals. Also the 'campaign' frame may mean it's not a good fit w/ Drumbeat.
'''Short Term Action Items''':
Follow up w/ Steve and Katrin.
'''Possible Drumbeat Activities''':
''this is very drafty and tenative''
If we did include FairMobile as a Drumbeat projects, here are some of the things we might do:
''Create the FairMobile Index''
There are two possible approaches -- one with light involvement from Mozilla, the other with heavier involvement.
Light Involvement:
#Katrin, Stephen and a small team scope out what the structure of the FairMobile Index looks like (e.g. metrics, methodology, data required, etc...)
#In an effort to crowdsource the gathering of relevant data from around the world Mozilla lends its brand to the project and helps create a drumbeat project page to organize contributors
Heavy Involvement:
#Stephen, Katrin and a small team scope out what the structure of the FairMobile Index looks like (e.g. metrics, methodology, data required, etc...)
#Mozilla provides a resource to the above mentioned team who would provide research and methodology development support in develop an "openness" index for channels. (e.g. to what degree is a carriers network a platform upon which others can freely innovate or develop?)
#In an effort to crowdsource the gathering of relevant data from around the world Mozilla lends its brand to the project and helps create a drumbeat project page to organize contributors
''Design challenge the FairMobile index''
Once the FairMobile Index is created the project can shift to running a design challenge around how to best visualize the index. Mozilla has significant experience in this space and some high-level steps include:
#Share the data and "axises" of the FairMobile Index
#Lay out the parameters for the design challenge (such as...:)
##Who is the audience
##What is the medium (paper, cell phone screen, website)
##What is (are) the technologies (jpg, java, HTML, etc...)
#Select judging panel
This would be based on the Mozilla Labs [http://design-challenge.mozillalabs.com/ design challenge] approach
'''Possible Public Copy'''
''Drumbeat Website Feature Box Copy'':
Frontpage copy Project: Create a fairness index for the mobile web
A global team of netizens is working on a "big mac" styled index to compare the cost and freedom to access mobile networks in countries around the world. But we need your help! Become part of the community that is contributing the critical information from around the world needed to make the index work.
Projectpage copy Project: Create a fairness index for the mobile web
THE PROBLEM: Most mobile networks are closed, walled gardens where - unlike the internet - users are constrained by what they can do, buy or create.
THE SOLUTION: Develop the FairMobile index and bring transparency to the high cost and few freedoms users experience on many carrier networks.
THE CHALLENGE: Gather and analyze the data necessary to create the FairMobile Index from multiple carriers in dozens of countries around the world.
Participate!
Contribute information about mobile carriers in your country
Calculate the cost per SMS in your country
Calculate the cost per MB in your country
