Support/Goals/2012Q2/redesign channels
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< Support | Goals/2012Q2
Contents
Redesign and optimize all contributor recruitment channels
Purpose Audit and redesign the recruitment channels, both online and offline to attract more new contributors
Outcome
Redesign of the "Superheroes wanted" page, the contribute list process and the other onboarding materials
Analysis
Analysis of our recruitment sites
Redesign of the how to get involved pages
Plan for the redesign of the pages and the introduction of a contributor registration funnel
Request for creative: Bug 742410
Project plan
Mid April:
- Contact creative to agree on a time frame for the creation of visual materials or an alternative to work independently from them
Mid May: Audit the existing channels:
- analyze strengths and weaknesses
- provide recommendations for changes
- collect metrics for those channels, if not available set a plan for getting metrics
Channels to analyze
- Online Channels
- Superheroes wanted / Quickstart guide
- http://www.mozilla.org/contribute
- Army of awesome
- irc://irc.mozilla.org
- Improve the Knowledge Base
- Answer questions on Support Forum
- Offline Channels
- ReMo SIG program
- Regional community events
- MozCamps
- Swag/promotional material for SUMO (e.g. flyers)
- New Channels
- Firefox Clinics
- New recruiting programs (e.g. KB college connection)
End of May:
- Detailed plan of changes
- Get back to creative with requierements
Mid June:
- First channels redesigned
June:
- Blog about the process