Talk:FirefoxSummit/2006/ProposedSessions/MozillaJapanMarketingUpdate

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Various notes to add context to Gen's slides:

  • A lot of offline work now.
  • Switching to more online marketing now.
  • Everything (so to speak) happens in Tokyo. 28 million people in a very dense location - more dense than NYC.
  • In person events are effective due to this
  • The Imperial Stormtrooper is a friend of Gen's
  • MozillaGumi - old, technical and relatively static Mozilla community. Works on localization, bug fixes, etc.
  • There are other communities that MozJP is working to engage with

Akihabara is the electronics/geek district. A giant outdoor Fry's, with manga. Akihabara was most effective.

Shibuya is a district where the teens hang out.

Akihabara was the most effective event, in part due to a tech-savvy audience.

In Shibuya, people often did not know what a browser was and people were less willing to accept a CD.

Kamakura. Sponsored a beach house with volunteers doing a beach cleanup. Featured a band for kick off. Volunteers received a Firefox T-shirt.

event: apmt2 - a design event (computer, interface and web design) - successful event, attendees were happy to see Firefox there, first major exposure to a non-Mozilla community.

Internet Initiative Japan - large ISP and mirror. Recommend a lightly-customized version of Thunderbird.

Touchupweb.org - site to raise web-compatibility. This site uses greasemonkey to make IE-only sites work with Firefox. Government sponsored. Kohei from Mozilla JP manages the project. Avoids conflict. Lily notes that this approach might work in China.

foxkeh:

  • designed to make more Firefox more accessible to women
  • 760 technorati results for Foxkeh
  • viral and effective
  • licensed for remixing

vox.com collaboration:

  • vox members created foxkeh themes for the vox service
  • winners got swag

event: cssnight - about two weeks ago

  • monthly event
  • generally held at the Apple store in Ginza
  • teaches devs about CSS
  • good attendance

event: open source art

  • helped sponsor
  • part of Moz.jp branching out

event: New Context Conference 2006

  • Run by Joi Ito
  • Lots of prominent speakers (Tanjek, Lessig, Mitchell, Heather Ford of CC)
  • Press runs with Mitchell
  • Mainstream media coverage
  • PR event with about 30 journalists

Event: Firefox 2 Japan Press Event

  • Lily came out
  • Gen gave a product demo
  • About 60+ journalists in a full room

Event: IBM Japan Scholar's Challenge Program 2006

  • Focused on college students
  • Asks students to write essays around IT
  • This year focuses on Open Source
  • Various Mozilla JP people involved as essayist or judge

Event: Email Security Conference

  • Coming up soon
  • Big event with lots of coverage
  • ~ 5000 attendees

Kakaku.com contest

  • Kakaku means price
  • Number 1 price comparison service in Japan
  • We (Moz.jp) hope that people will create mashup web-services and so on

Firefox Developers Conference 2006

  • December 2006
  • Focus on Ffox 3 and Gecko 1.9
  • Focus on Japanese localization team and efforts
  • Extension devs coming
  • Google Japan is joining for that

Mozilla 24 Project

  • Chibi's dream
  • Online event
  • Allows anyone from anywhere with a network connection to participate in a 24 hour online event
  • Should include translators to let our communities work together
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