This a wishlist of AMO and Addons key metrics.

Some of these metrics already exist in various parts of the AMO admin control panel but may require consolidation

STATUS

• Phase I is defined and being tracked by bug 402300

TO DO

• Map out the user flows and indicate what we currently measure and what we need to measure at each point in the flow (e.g. instrument button clicks, count impressions, etc...)
• Draw the Venn of users and how they breakdown along different dimensions
• Should we add an uninstall ping?
• What happens when an add-on updates itself to version n+1 but doesn't include localization data for an existing locale? (e.g. you have pl installed and then upgrade to n+1 which doesn't have a pl localization resources)
• Add a time element to ALL of the data below

Global

•  % of Firefox users who have "tried" an add-on (and absolute number) [May be impossible to measure]
•  % of Firefox users with 1 add-on installed (and absolute number)
•  % of Firefox users with 2 add-ons installed (and absolute number)
•  % of Firefox users with 3 add-ons installed (and absolute number)
•  % of Firefox users with 4 add-ons installed (and absolute number)
•  % of Firefox users with 5 add-ons installed (and absolute number)
•  % of Firefox users with at more than 5 add-ons installed (and absolute number)
• Histogram based on number of add-ons installed

Add-ons Population

(Ap=AMO-hosted public, As=AMO-hosted sandboxed, N=Non-AMO hosted)

• Total add-on population: grand total (by Ap, As, N)

• Per app by add-on type: Extensions Themes, Dictionaries, Search Plugins, Plugins & Lang Packs (by Ap, As, N)

• Total add-on population for Mozilla platform
  • Firefox
  • Thunderbird
  • Seamonkey
  • Sunbird
  • Flock, Miro, Songbird, etc...

• Competitor offerings: Safari plugins, IE add-ons, Opera

Add-ons Velocity

During the last week/month, which category areas have seen the most activity? (Top 10)

• • Most addons updates & nominated from sandbox
  • Most user reviews
  • Most user discussion
• Top 20 most highly rated addons for all time/last week/last month

• For specific add-on, which ones have had the most activity. As a % of reviews/download, reviews/update ping, etc... (or other buzz metric)

Add-ons Downloads & Activity

• Total number of addons downloaded all time/last week/last month
  • By Browser Version
  • By Operating System
  • By Locale
  • By geoip?
• Top 20 most downloaded addons for all time/last week/last month
• Top 20 most downloaded (non-recommended) addons for all time/last week/last month
• Peak Session Count for last week, last month, average session count per day

Add-On Usage

• Total number of active daily pings (today, avg for last week, avg for last month)
  • By Locale
  • By Browser Version
  • By OS
• Total number of active users
• Average number of Addons Per User
• Percent of Firefox Users with at least n add-ons
• Top 100 most update ping'ed add-ons
  • By Browser Version
  • By OS
  • By Locale
• Overall distribution of specific add-ons vs. Firefox add-on user population

Basic Site Stats (urchin/Google Analytics)

• Page Views
  • {By Browser Version, OS}
• Unique Users
• Session Counts
• Click paths
• Singular add-on impression data (how often is X shown). Need to consider PV's as well as API
• Top 50 search terms
  • {By AMO Site Locale - e.g. 60% en-US, etc...}

Localization Stats

• For each supported locale
  • Add-On Availability/Coverage
  • Add-On Metadata Availability/Coverage
  • AMO Localization

Localization Metrics for langpack producers

• This is not just AMO but the main l10n work in the product
• Pings from active users
• Downloads (separate from upgrades)
• CSV format
• Platform data

Addons Developers view

• Downloads per week/month (preferably as CSV data) - to see new user penetration. Should differentiate upgraders from new users
• Pings per week/month - to see active users.

Editor Community Metrics

• How many Reviews are currently in the Moderation Queue
• How many Add-Ons are currently in the Pending Updates Queue
• How many Add-Ons are currently in the Nominated Queue

Efficiency measure - Over the last week/month

• How many Reviews were processed from the Moderation Queue
• How many Add-Ons were processed from the Pending Updates Queue
• How many Add-Ons were processed from the Nominated Queue
• What is the average time in the queue? Is the avg age improving over time?

• How many editors do we have?
• What percentage of the work over the past week/month is done by each editor?