Webmaker/FallCampaign/SalesFunnel

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Sales

Sales Menu

What we're offering: a custom Partner Landing Page they'll love. It includes two key buckets:

a) 
Partner details (standard elements that go on every page)

  • Partner name
  • Partner logo
  • Custom photo
  • Custom intro copy

b) Partner CTAs (what they want their staff / audience to *do*)

  • Chosen from the set menu below.

Partner CTA menu options

Specialty: Tailored Maker Parties

  • 1) “Host a Maker Party”
    • (links to Wizard. User chooses from one of three different Maker Parties.)
    • "I want to make it easy for my staff to host one of three different types of events."
  • 2) “Host a ‘Hack Your School’ Maker Party”
    • (links to a pre-selected event type in the Wizard.)
    • "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them."

Now out of scope

killed by Geoff:

  • 3) Optional: a lightweight custom Make
    • “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster)
    • "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose."
    • Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page
    • Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope.

Also off the menu / out of scope for now

  • "Co-branded" badges. We have the skill-sharer badge available. But co-branding is out of scope.
  • "A list of partner events." At the bottom of the landing page. Out of scope for now -- but could be added for v2.
  • "Count of how many people have accepted the challenge" To solve for empty-room syndrome, and measure the impact.

Who are we selling to?

Sales Funnels

Main contact

(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page

  • Talk with someone from Sales (e.g. An-Me, John, Ben)
  • Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
  • Once partnership is closed, we build the custom landing page
  • We give them marketing support - see https://foundation.etherpad.mozilla.org/FallCampaignPartnerMktg

Mentors associated with an organization that gets customized landing page

  • Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker
  • CTA: "Create your event"
  • Go through Wizard (mockup)
  • After submitting event, receive custom url for their event + email with How To instructions
  • 24-hours before event, they receive a reminder email with the above
  • Run their event
  • 24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
  • Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
  • Leveled up to Michelle

Mentors NOT associated with an organization that gets customized landing page

  • Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker
  • CTA: "Create your event"
  • Go through Wizard (mock-up)
  • Upon submission, receive custom url for their event + email with How To instructions
  • 24-hours before event, they receive a reminder email with the above
  • Run their event
  • 24 hours after the event, they are auto-badged with generic Skill Sharer badge
  • Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
  • Leveled up to Michelle

Learners

  • Follow the url that the event host has shared with them
  • Land on the Make
  • Make ends with CTAs: Share, Claim relevant web literacy badge
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