WorldCup2010
Contents
Overview
there's lots of opportunity for Mozilla to give our users a way to express themselves as fans throughout the World Cup and football in general. Mozilla wants to support this, and multiple parties are interested in helping. Lets group up and find the best way forward.
Next Check-in Meeting - May 21
Friday May 21, 2010 - 9:00am PT Call in ext 329
Project Time line
Overall Time line
Logo Delivery 4/30/10Snippet Image 5/6/10
- Press Kit
- Content Finalized 4/30/10
- Content Localized 5/07/10
Logo Delivery 4/29/10Send Logo to Notebook Vendor 4/29/10Notebook Printing 4/30/10- Press Kit Collaterral to PR Agencies 5/10/10
- PR Agencies Print, Pack and Ship 5/10/10 - 5/15/30
- Layout Delivery 5/6/2010
- Web Dev 5/6/10 - 5/14/10
- L10N 5/15/10 - 5/24/10
- QA 5/17/10 - 5/30/10
- Launch 6/1/10-6/5/10
- Banner Asset Delivery 5/7/10
- Web Dev 5/7/10 - 5/24/10
- QA 5/25/10 - 5/30/10
- Launch 6/1/10?
- Persona Assets Delivery 5/10/10
- Web Dev 5/10/10 - 5/24/10
- QA 5/25/10 - 5/30/10
- Launch 6/1/10?
- Twitter Asset Delivery 5/7/10
- Web Dev 5/10/10 - 5/24/10
- QA 5/25/10 - 5/30/10
- Launch 6/1/10?
Creative Direction and Logo Design
Present to Client 4/23/10Final Revisions 4/27/10Final Logo Delivery 4/30/10- Official Logo:
Press Kit
Notebook layout to Printers 4/30/2010- Notebook Layout:
- Notebook Printing Complete 5/10/30
- PR Agencies Print, Pack Ship for 5/15/2010
Website Design
Client Presentation 4/28/10Design Direction:]
Final Revisions 4/30/10- Final Approval 4/30/10
- Layout Assets Handoff 4/30/10
Promo Banners
Client Presentation 4/28/10Final Revisions 4/29/10Final Approval 5/13/10- Banner Assets Handoff 5/13/10
- L10n Of AMO Banner 5/17/10?
Personas
Client Presentation 5/4/2010Final Revisions 5/5/10Revisions 5/13/10- Final 5/18/10
- Personas Assets Handoff 5/7/10
Twitter Design
- Client Presentation 5/6/10
- Final Revisions 5/7/10
- Final Approval 5/7/10
- Twitter Assets Handoff 5/7/10
Current ideas in progress
Firefox Cup Campaign (Country Flag Personas)
Owners: Laura, Julie and Barbara + Ryan
Current campaign proposal draft
- Create a Persona "flag" for each of the 32 teams
- NoBox will be creating all 32 of the Personas.
- Ryan coached that we will need to upload all Personas under a single user account e.g. called Mozilla Country Flags / Mozilla Soccer. We are not able to create a separate football category or search, but can create a gallery for a specific user (via their account ID).
- Using a single user account has a plus and minus - it mitigates the issue of lots of copyrighted football imagery for the World cup, at the same time in a doesn't easily allow a showcase other created football personas. If anyone has an idea for a work around to show other football related personas from the Sports category, that would be great.
Contest idea
- Laura had the idea to create competition between countries by encouraging them to wear a persona for their team throughout the tournament.
- We are creating a Football country leader board with the number of country installed flags
- Pride incentive to have your country win.
- Added concept to get community involved is to add a vanity url points systems where people can get points for every download they refer.
- Top ten referrers for each country get Firefox swag at the end of the tournament.
- Vanity URL Requirements: https://wiki.mozilla.org/index.php?title=WorldCup2010/VanityURL/Req
- Top ten referrers for each country get Firefox swag at the end of the tournament.
EU PR plans include:
- offer set of world cup persons (e.g. flags of participating countries
- offer a 5 step "how to create a persona" tutorial
- conduct an online survey on plans to show team support offline and as hook for "support your team via your browser"
- Barbara wants to get feedback on how to tie this in with other plans around world cup and how to coordinate with South America where this is likely to also be a huge topic.
- Possible twitter / social element to this show your support
Flags for each team
- Persona for each of the 32 teams:
World Cup Add-on
Owner - Dietrich & Laura
Summary: Jetpack-based extension that shows scores and upcoming matches in the status bar
Summary: Promote Footie-Fox as Firefox's recommended Add-On throughout the campaign.
Status of our own add-on, or partnership:
- Have legal's approval of using footie fox as our "recommended add-on".
- Getting Footie Fox's consent before working on creative.
Action items:
- Get Footie Fox's creative and create promotion spot.
Social Media
Owners - Sarah and Mary
- Twitter & FB to support all the various elements of the campaign/s
Off-line - community based:
Owners - Mary and Sarah https://docs.google.com/Doc?docid=0ASYJ9GRdMnHTZDRna3N2cF83M2drMmZyZGZz&hl=en
Action items:
- Get Logo from laura
- Order Prize swag
Other initiatives
Presence at the World Cup - Drumbeat Project
https://www.drumbeat.org/project/mozilla-world-cup
Have some kind of booth presence at the World Cup 2010 - have monitors available which can show Firefox in action, perhaps with soccer-related personas or themes (such as the Joga theme which was done for the last World Cup). Talk to end users about the benefits of using and or switching to open source products such as Firefox and Thunderbird. Have demonstrations of some of the Labs projects Mozilla is working on.
